The Sales Funnel For Effective Online Marketing
Since the beginning of time sales funnels have always been a part of traditional marketing and business. I've noticed that funnels designed for Internet businesses are becoming more popular.
Many people want to know more about the concept of marketing and how it can be utilized in their online business marketing strategies. Read on to know more about the sales funnel for Internet marketing successful.
What is the Sales Funnel?
A marketing funnel is not an actual funnel. In this case, the use of the term funnel is to visually and define the sales process from the beginning to the conclusion. The term"funnel" is a term utilized to define the process of selling because it has both a more extensive entry point to "Unqualified Prospects" as well as an opening that is smaller for conversions at the bottom.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
At the top or entrance to the funnel will be people we might consider to be "unqualified prospects"; these are folks who could need your services or products however, you've never contacted them before. After several sales and offers you'll have customers who have bought your product or service.
Another reason why the idea of the lead generation funnel works is because it allows you to track your prospects' actions throughout the expanded sales process. By using the sales funnel to measure the number of prospects who are qualified at every step, you will be able to determine the number of potential customers who are likely to become customers.
A sales funnel will allow you to determine exactly how and where your sales strategy is not working or succeeding or failing, or if your marketing campaign isn't attracting a sufficient amount of prospective customers at any point within the process. This information helps you choose where to put your efforts to ensure that sales are at the correct level and that you are meeting your the marketing objectives. It can be used to manage and gauge the sales process of your customers.
The Front- End or Sales Funnel Top
Your sales funnel's top is your most active and important area in your sales process. It requires constant testing. There are virtually endless front-end strategies limited only by your imagination and resources.
The primary goal of the front-end will be to attract potential clients and turn them into buyers later in the selling process.
The potential customer is "qualified" when they sign up or subscribe to something that you offer. This is the stage of the sales funnel at which the potential client or "Unqualified prospect" is a qualified lead due to the actions they've taken which show they are interested enough to purchase your product.
Your front-end must be able bring targeted traffic to your site or blog. PPC adverts, articles marketing PPC advertising, social media such as Google+, Twitter and Facebook, YouTube, banners as well as blogging, forum posting and content marketing are all great resources.
There are a variety of ways to "qualify","qualify" the "Unqualified Prospect". A squeeze page is among the most effective ways to "qualify" the prospects who are not qualified. It allows you to provide something valuable that is relevant to your products or service, which people can receive at no cost or at a greatly discounted price in exchange for the email address they provide. The products offered vary from video and newsletters to e-mail courses, eBooks as well as related reports.
It is clear that the front end is where customers are attracted to your sales funnel. What about the back end?
The Back-End, or Bottom of The Funnel
The bottom, or back end of the sales funnel are where the majority of profit and sales take place. It typically contains your highest priced products. They are all relevant to the same audience, but they are delivered in different formats, like video, audio and live interaction.
The primary distinction between the front-end service and the back-end is the type or price of the client.
Even though it is true that a very tiny percentage of people enter your front -end, only 1-2% will actually end up in your back-end. Because a few people will spend more money, it's okay.
Although front-end products and services might be cheaper than $100, back-end services and products typically cost in the hundreds or thousands. This means that the lowest end of the sales channel, which is also called the back-end is the primary source of revenue.
As I said earlier, the sales funnel can be as flexible as your imagination and resources permit.
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